The advancement in technology has affected the lives of every person in the world. From small to big brands, all businesses have embraced this growth and have switched to an internet based marketing and selling model. The customers themselves are very grateful to the advancement of technology because of how easy and convenient their life has become. Technology especially acted as a blessing in disguise during the covid-19 pandemic and worldwide lockdown. Online shopping during the pandemic, helped not only people sustain their livelihood but also helped services and brands to stay in business. Technology today has pushed online shopping and online grocery shopping a step further and has constant growth potential in almost all sectors and industries. 

 

When everyone was working from home, it was the technology and technological advancements that ensured brands were in business at all times. Apart from the basic work culture, online grocery stores helped people continue their lives with ease and comfort. Asian supermarkets like Spice Village makes it easier for people in Germany to get all their Asian and Indian grocery and kitchen essentials home delivered through a simple website. Stores like such have made the most of the technological changes and advancements. Saving customers the trip to and from an offline store, online stores also help brands reach out to a wider radius of customers. Online shopping has multiple times proven to be an overall better experience for the customers, it is more cost effective, more convenient and has a wider range of products for one to choose from. 

 

Spice Village is an online Asian shop in Germany specialising in Asian and Indian goods of premium quality all available at very reasonable and budget friendly prices. Spice Village online supermarket offers great deals and discounts to loyal and regular customers especially during the festive season to make their festivals happy and help them focus on the peace and celebrations instead of worrying about the basic grocery shopping and kitchen essentials. The Spice Village website is built in a way to make it easy and convenient for the customers to choose the products which they want and need for a full fledged Indian or Asian meal. From all sushi essentials and accessories to authentic Asian noodles, sauces, pastes, spices and various other ingredients, Spice Village has it all. 

 

Technology has made it possible for stores like Spice Village to reach out to more and more of its customers who are not only based in Berlin but also the various other parts of Europe. With the comfort of a website segregated on the basis of the products, ingredients and groceries one would require, Spice Village supermarket’s website is very convenient to use and makes the tough task for grocery shopping a lot easier. With the advancement in technology, Asian supermarkets in Berlin, like Spice Village have been able to curate a website for the customers. The websites nowadays are segregated on the basis of categories, there is a search bar for specific products and brands, filters to adjust your budget and do a lot more, there are proper descriptions of products for those who are trying something new and a safe secure payment gateway to make sure nobody's hard earned money is going to waste. 

 

Spice Village online store has a website made entirely for the customers. The website also contains various detailed Indian and Asian recipes for one to try, a good Indian and Asian blog to follow and learn more about these two up and coming cuisines being consumed. The website also displays the latest deals and discounts available for customers to choose the products and brands available at the best price. The best feature of Spice Village’s website is the same day delivery option in Berlin. On certain fresh groceries one can get same day delivery exclusively in Berlin. Overall a customer’s shopping experience with an online store like Spice Village would definitely be better than walking through the aisles of an offline store. 

 

Another blessing of technology is social media. Social media makes sure brands are connected to their customers even when they are not ordering from their websites or making use of their services. Social media ensures people know what is new with the brands and stores. Spice Village used social media platforms to announce new offers and how they are constantly making their customers’ lives better day by day. Social media in general helps a brand remind their customers of their products or services without directly bugging the customers regularly. Customers have the choice of following or unfollowing the pages of brands, liking their posts or not and so forth. Social media is also a source for communication between the customers. A customer who has already ordered from the website or mobile application of the brand can help other users with their experience. A customer’s review or comment can make or break a brand. These comments not only help the new customers but also help the brand realise their flaws, mistakes and plus points.